Jeter

What Derek Jeter’s Last Game at Yankee Stadium Can Teach Us About Content Marketing

As I watched Derek Jeter play his last game at Yankee Stadium, I had goosebumps. After all, here was a guy, who loved the game, ending a 20-year career with the same team.

He was saying goodbye to the space he owned between second and third base in the Bronx. It was a special baseball moment. I was into it. And it was dripping with one of the most important elements of effective content marketing.

Emotion.

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5 Things I Learned at Content Marketing World

I’m writing this from the Cleveland airport enjoying some free wifi (thanks, airport people). I’ve wrapped up 2.5 days at Content Marketing World.

My brain is mushy and my feet are still killing me. There’s a mountain of work and emails to sort through when I get back. And kids to hug. Perhaps a nap to enjoy. The conference was good. It was so full of information, I think my eyes are still bleeding. Here’s what I learned.

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Why I Support St. Jude Children’s Hospital

In 2014, I’m supporting St. Jude Children’s Research Hospital as a Telethon VIP. That means I’ll be answering phones in Bloomington, IL during the August 2 WEEK-TV telethon. For an hour. I’m one of thousands of people in my community who will get involved again this year to support operations at St. Jude Children’s Hospital in Memphis, TN and its Midwest affiliate in Peoria, IL.

I’d like to share why I’m involved and ask you to support St. Jude through my personal fundraising campaign. Any and all donations help and are put to work immediately.

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The Cost of Anticipation

In the wee hours of May 24, I fought sleep to witness the promised “epic” meteor shower over North America. The predictions were sensationalized news: hundreds (maybe even thousands) of meteors would blaze across the night sky each hour for two hours. Problem was, in the Central U.S. time zone where I live, it was supposed to start around 1 a.m. I was losing steam well before midnight.

But I was determined to see this. I love watching the sky. Sunrises, sunsets, the full moon, storms, clouds shaped like funny things. I wanted to see this rare astronomical wonder. So I stayed up. In the end, the meteor shower didn’t happen. Meteors happened (reportedly), but nowhere near the skyworks promised or to the volume to justify the “shower” label. How disappointing.

But what was lost? It was a clear, mild night in the Midwest. The stars were suspended in the perfectly still and quiet night sky. I was alone, relaxed, anticipating something wonderful to happen. Waiting for the wrong thing.

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