As I watched Derek Jeter play his last game at Yankee Stadium, I had goosebumps. After all, here was a guy, who loved the game, ending a 20-year career with the same team.
He was saying goodbye to the space he owned between second and third base in the Bronx. It was a special baseball moment. I was into it. And it was dripping with one of the most important elements of effective content marketing.