What Derek Jeter’s Last Game at Yankee Stadium Can Teach Us About Content Marketing


As I watched Derek Jeter play his last game at Yankee Stadium, I had goosebumps. After all, here was a guy, who loved the game, ending a 20-year career with the same team.

He was saying goodbye to the space he owned between second and third base in the Bronx. It was a special baseball moment. I was into it. And it was dripping with one of the most important elements of effective content marketing.


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5 Things I Learned at Content Marketing World


My brain is mushy and my feet are still killing me. There’s a mountain of work and emails to sort through when I get back. And kids to hug. Perhaps a nap to enjoy. The conference was good. It was so full of information, I think my eyes are still bleeding. Here’s what I learned.

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Why I Support St. Jude Children’s Hospital


In 2014, I’m supporting St. Jude Children’s Research Hospital as a Telethon VIP. That means I’ll be answering phones in Bloomington, IL during the August 2 WEEK-TV telethon. For an hour. I’m one of thousands of people in my community who will get involved again this year to support operations at St. Jude Children’s Hospital in Memphis, TN and its […]

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Year One Living with an Autism Diagnosis


It’s been a year since our son’s PDD-NOS diagnosis. PDD-NOS is the easier-to-remember abbreviation for Pervasive Developmental Disorder Not Otherwise Specified. It’s also called Atypical Autism (even easier to remember). Since his diagnosis at age 9 (read our story about his diagnosis), things have changed. A lot.

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The Cost of Anticipation


In the wee hours of May 24, I fought sleep to witness the promised “epic” meteor shower over North America. The predictions were sensationalized news: hundreds (maybe even thousands) of meteors would blaze across the night sky each hour for two hours. Problem was, in the Central U.S. time zone where I live, it was […]

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